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Segmenting a market in the making : industrial market segmentation as construction
Harrison, Debbie; Kjellberg, Hans - In: Industrial marketing management : the international … 39 (2010) 5, pp. 784-792
Persistent link: https://www.econbiz.de/10008737505
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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When marketing and manufacturing departments integrate : the influences of market newness and competitive intensity
Feng, Taiwen; Huang, Yufei; Avgerinos, Emmanouil - In: Industrial marketing management : the international … 75 (2018), pp. 218-231
Persistent link: https://www.econbiz.de/10011963509
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Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat; Tian, Hongyun; Wu, Weiwei; Ali, Sadaqat; … - In: Industrial marketing management : the international … 118 (2024), pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
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Generalized linear interactive model for market segmentation : the air freight market
Ming-Chih, Tsai; Yi-Ting, Tsai; Ching-Wei, Lien - In: Industrial marketing management : the international … 40 (2011) 3, pp. 439-446
Persistent link: https://www.econbiz.de/10008991566
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The making of a petrol station and the "on-the-move consumer" : classification devices and the shaping of markets
Azimont, Frank; Araujo, Luis - In: Industrial marketing management : the international … 39 (2010) 6, pp. 1010-1018
Persistent link: https://www.econbiz.de/10008655042
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Unfolding implementation in industrial market segmentation
Boejgaard, John; Ellegaard, Chris - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1291-1299
Persistent link: https://www.econbiz.de/10008807127
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Customer segments as moving targets : integrating customer value dynamism into segment instability logic
Blocker, Christopher P.; Flint, Daniel J. - In: Industrial marketing management : the international … 36 (2007) 6, pp. 810-822
Persistent link: https://www.econbiz.de/10003507271
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Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas; Pedersen, Carsten Lund - In: Industrial marketing management : the international … 116 (2024), pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
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Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui; Mantrala, Murali K. - In: Industrial marketing management : the international … 119 (2024), pp. 252-263
Persistent link: https://www.econbiz.de/10014555812