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B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; … - In: Industrial marketing management : the international … 116 (2024), pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
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How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?
Liu, Yi; Chen, Daniel Qi; Gao, Wei - In: Industrial marketing management : the international … 87 (2020), pp. 18-30
Persistent link: https://www.econbiz.de/10012285125
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Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance : a study of e-commerce enterprises
Niu, Yongge; Deng, Fumin; Hao, Andy W. - In: Industrial marketing management : the international … 88 (2020), pp. 35-46
Persistent link: https://www.econbiz.de/10012285320
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Cross-border e-commerce firms as supply chain integrators : the management of three flows
Wang, Ying; Jia, Fu; Schoenherr, Tobias; Gong, Yu; … - In: Industrial marketing management : the international … 89 (2020), pp. 72-88
Persistent link: https://www.econbiz.de/10012289294
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Third-party organization endorsement impacts on perceived value and B2B customer loyalty
Yuan, Chun Lin; Moon, Hakil; Kim, Kyung Hoon; Wang, Shuman - In: Industrial marketing management : the international … 90 (2020), pp. 221-230
Persistent link: https://www.econbiz.de/10012322045
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B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.; Casidy, Riza; Thaichon, Park - In: Industrial marketing management : the international … 85 (2020), pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
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Analytics in the era of big data : the digital transformations and value creation in industrial marketing
Wang, William Yu Chung; Wang, Yichuan - In: Industrial marketing management : the international … 86 (2020), pp. 12-15
Persistent link: https://www.econbiz.de/10012212180
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B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.; Thornton, Sabrina C.; Naudé, Peter - In: Industrial marketing management : the international … 86 (2020), pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
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Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin; Moon, Hakil; Wang, Shuman; Yu, Xiaolei; … - In: Industrial marketing management : the international … 92 (2021), pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
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Key trends in business-to-business services marketing strategies : developing a practice-based research agenda
Jong, Ad de; Ruyter, Ko de; Keeling, Debbie Isobel; … - In: Industrial marketing management : the international … 93 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012501917