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Intellectual evolution of social innovation : a bibliometric analysis and avenues for future research trends
Foroudi, Pantea; Akarsu, Tugra Nazlil; Marvi, Reza; … - In: Industrial marketing management : the international … 93 (2021), pp. 446-465
Persistent link: https://www.econbiz.de/10012501930
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Academic brands and their impact on scientific endeavour : the case of business market research and researchers
Cova, Bernard; Ford, David; Salle, Robert - In: Industrial marketing management : the international … 38 (2009) 6, pp. 570-576
Persistent link: https://www.econbiz.de/10003889360
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Assessing the evolution of sales knowledge: a 20-year content analysis
Williams, Brian C.; Plouffe, Christopher R. - In: Industrial marketing management : the international … 36 (2007) 4, pp. 408-419
Persistent link: https://www.econbiz.de/10003469129
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What makes a good case study? : a positivist review of qualitative case research published in Industrial Marketing Management, 1971 - 2006
Beverland, Michael; Lindgreen, Adam - In: Industrial marketing management : the international … 39 (2010) 1, pp. 56-63
Persistent link: https://www.econbiz.de/10003954481
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Unfolding implementation in industrial market segmentation
Boejgaard, John; Ellegaard, Chris - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1291-1299
Persistent link: https://www.econbiz.de/10008807127
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From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam; Beverland, Michael B.; Farrelly, Francis - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
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Measuring inter-organizational trust - a critical review of the empirical research in 1990-2003
Seppänen, Risto; Blomqvist, Kirsimarja; Sundqvist, Sanna - In: Industrial marketing management : the international … 36 (2007) 2, pp. 249-265
Persistent link: https://www.econbiz.de/10003432113
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"Good" case research in industrial marketing : insights from research practice
Piekkari, Rebecca; Plakoyiannaki, Emmanuella; Welch, … - In: Industrial marketing management : the international … 39 (2010) 1, pp. 109-117
Persistent link: https://www.econbiz.de/10003962927
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Measures and measurement : process and practise
Batt, Peter J. - In: Industrial marketing management : the international … 41 (2012) 3, pp. 379-384
Persistent link: https://www.econbiz.de/10009546656
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Artificial intelligence-based systems applied in industrial marketing : an historical overview, current and future insights
Martínez-López, Francisco J.; Casillas, Jorge - In: Industrial marketing management : the international … 42 (2013) 4, pp. 489-495
Persistent link: https://www.econbiz.de/10009774211