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Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel; Daryanto, Ahmad; Ruyter, Ko de; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
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The emergence of coopetition in highly regulated industries : a study on the Brazilian private healthcare market
Monticelli, Jefferson Marlon; Verschoore Filho, Jorge Renato - In: Industrial marketing management : the international … 108 (2023), pp. 35-46
Persistent link: https://www.econbiz.de/10014227526
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Forming cognitions by investing in a form : frequent flyer programs in US air travel post-deregulation (1981 – 1991)
Araujo, Luis; Kjellberg, Hans - In: Industrial marketing management : the international … 48 (2015), pp. 68-78
Persistent link: https://www.econbiz.de/10011345776
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The emergence of the ecosystem management function in B2B firms
Gomes, Leonardo Augusto de Vasconcelos; Facin, Ana … - In: Industrial marketing management : the international … 102 (2022), pp. 465-487
Persistent link: https://www.econbiz.de/10013259126
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A comparison of social media marketing between B2B, B2C and mixed business models
Iankova, Severina; Davies, Iain; Archer-Brown, Chris; … - In: Industrial marketing management : the international … 81 (2019), pp. 169-179
Persistent link: https://www.econbiz.de/10012107706
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Managerial perceptions of global pioneering advantage : theoretical framework and empirical evidence in the US and Korea
Di Benedetto, C. Anthony; Song, Michael - In: Industrial marketing management : the international … 37 (2008) 7, pp. 863-872
Persistent link: https://www.econbiz.de/10003781861
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Keys to new product success and failure
Link, Peter L. - In: Industrial marketing management : the international … 16 (1987) 2, pp. 109-118
Persistent link: https://www.econbiz.de/10001047531
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The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link
Tsai, Kuen-hung; Chou, Christine; Kuo, Jyh-huei - In: Industrial marketing management : the international … 37 (2008) 8, pp. 884-894
Persistent link: https://www.econbiz.de/10003793429
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Market orientation and new-to-the-world products : exploring the moderating effects of innovativeness, competitive strength, and environmental forces
Augusto, Mário Gomes; Coelho, Filipe - In: Industrial marketing management : the international … 38 (2009) 1, pp. 94-108
Persistent link: https://www.econbiz.de/10003810427
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A multilevel investigation of factors influencing creativity in NPD teams
Tu, Chiayu - In: Industrial marketing management : the international … 38 (2009) 1, pp. 119-126
Persistent link: https://www.econbiz.de/10003810431