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Industry 4.0 and supply chain performance : a systematic literature review of the benefits, challenges, and critical success factors of 11 core technologies
Rad, Fakhreddin Fakhrai; Oghazi, Pejvak; Palmié, Maximilian - In: Industrial marketing management : the international … 105 (2022), pp. 268-293
Persistent link: https://www.econbiz.de/10013494056
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Social media engagement strategy : investigation of marketing and R&D interfaces in manufacturing industry
Chirumalla, Koteshwar; Oghazi, Pejvak; Parida, Vinit - In: Industrial marketing management : the international … 74 (2018), pp. 138-149
Persistent link: https://www.econbiz.de/10011942282
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How collaborative innovation networks affect new product performance : product innovation capability, process innovation capability, and absorptive capacity
Najafi-Tavani, Saeed; Najafi-Tavani, Zhaleh; Naudé, Peter - In: Industrial marketing management : the international … 73 (2018), pp. 193-205
Persistent link: https://www.econbiz.de/10011904721
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Marketing capability and new venture survival : the role of marketing myopia
Patel, Pankaj; Feng, Cong; Guedes, Maria João - In: Industrial marketing management : the international … 93 (2021), pp. 307-326
Persistent link: https://www.econbiz.de/10012501913
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Modular interconnected processes, fluid partnering, and innovation speed : a loosely coupled systems perspective on B2B service supply chain management
Acharya, Chandan; Ojha, Divesh; Patel, Pankaj; Gokhale, … - In: Industrial marketing management : the international … 89 (2020), pp. 209-219
Persistent link: https://www.econbiz.de/10012290047