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A sensemaking perspective on coopetition
Lundgren-Henriksson, Eva-Lena; Kock, Sören - In: Industrial marketing management : the international … 57 (2016), pp. 97-108
Persistent link: https://www.econbiz.de/10011548681
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Coopetition strategy as interrelated praxis and practices on multiple levels
Tidström, Annika; Rajala, Anni - In: Industrial marketing management : the international … 58 (2016), pp. 35-44
Persistent link: https://www.econbiz.de/10011549363
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Are knowledge intensive business services really co-produced? : overcoming lack of customer participation in KIBS
Santos, Juliana Bonomi; Spring, Martin - In: Industrial marketing management : the international … 50 (2015), pp. 85-96
Persistent link: https://www.econbiz.de/10011411706
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The use of web analytics for digital marketing performance measurement
Järvinen, Joel; Karjaluoto, Heikki - In: Industrial marketing management : the international … 50 (2015), pp. 117-127
Persistent link: https://www.econbiz.de/10011411711
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Identity construction through role and network position
Purchase, Sharon; DaSilva Rosa, Raymond; Schepis, Daniel - In: Industrial marketing management : the international … 54 (2016), pp. 164-175
Persistent link: https://www.econbiz.de/10011478786
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Empowering the underdog : soft power in the development of collective institutional entrepreneurship in business markets
Van Bockhaven, Wouter; Matthyssens, Paul; Vandenbempt, Koen - In: Industrial marketing management : the international … 48 (2015), pp. 174-186
Persistent link: https://www.econbiz.de/10011346673
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Partnerships : the role that power plays in shaping collaborative buyer-supplier exchanges
Chicksand, Daniel - In: Industrial marketing management : the international … 48 (2015), pp. 121-139
Persistent link: https://www.econbiz.de/10011346702
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Managing integration in outsourcing relationships - the influence of cost and quality priorities
Kaipia, Riikka; Turkulainen, Virpi - In: Industrial marketing management : the international … 61 (2017), pp. 114-129
Persistent link: https://www.econbiz.de/10011704326
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Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.; Gyrd-Jones, Richard I. - In: Industrial marketing management : the international … 81 (2019), pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
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Using performance-based contracts to foster innovation in outsourced service delivery
Sumo, Regien; Valk, Wendy van der; Duysters, Geert; … - In: Industrial marketing management : the international … 59 (2016), pp. 12-24
Persistent link: https://www.econbiz.de/10011622733