Narrow search
Showing 1 - 6 of 6
Cover Image
An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
Bag, Surajit; Gupta, Shivam; Kumar, Ajay; Sivarajah, … - In: Industrial marketing management : the international … 92 (2021), pp. 178-189
Persistent link: https://www.econbiz.de/10012491010
Cover Image
Impact of ethics training and audits on the relationship quality of business-to-business partners in sharing economy
Bag, Surajit; Gupta, Shivam; Srivastava, Gautam; … - In: Industrial marketing management : the international … 107 (2022), pp. 120-133
Persistent link: https://www.econbiz.de/10014230647
Cover Image
Climate change adaptation capability, business-to-business marketing capability and firm performance : integrating institutional theory and dynamic capability view
Bag, Surajit; Srivastava, Gautam; Gupta, Shivam; Zhang, … - In: Industrial marketing management : the international … 115 (2023), pp. 470-483
Persistent link: https://www.econbiz.de/10014455299
Cover Image
Achieving superior organizational performance via big data predictive analytics : a dynamic capability view
Gupta, Shivam; Drave, Vinayak A.; Dwivedi, Yogesh Kumar; … - In: Industrial marketing management : the international … 90 (2020), pp. 581-592
Persistent link: https://www.econbiz.de/10012372721
Cover Image
The effect of corporate ethical responsibility on social and environmental performance : an empirical study
Bag, Surajit; Srivastava, Gautam; Gupta, Shivam; … - In: Industrial marketing management : the international … 117 (2024), pp. 356-370
Persistent link: https://www.econbiz.de/10014531678
Cover Image
A big data driven framework for demand-driven forecasting with effects of marketing-mix variables
Kumar, Ajay; Shankar, Ravi; Aljohani, Naif Radi - In: Industrial marketing management : the international … 90 (2020), pp. 493-507
Persistent link: https://www.econbiz.de/10012372710