Narrow search
Showing 1 - 10 of 265
Cover Image
Flipping the odds of AI-driven open innovation : the effectiveness of partner trustworthiness in counteracting interorganizational knowledge hiding
Arias-Pérez, José; Huynh, Thanh - In: Industrial marketing management : the international … 111 (2023), pp. 30-40
Persistent link: https://www.econbiz.de/10014369273
Cover Image
Salesperson communication effectiveness in a digital sales interaction
Bharadwahj, Neeraj; Shipley, Garrett M. - In: Industrial marketing management : the international … 90 (2020), pp. 106-112
Persistent link: https://www.econbiz.de/10012321918
Cover Image
Managing B2B customer journeys in digital era : four management activities with artificial intelligence-empowered tools
Rusthollkarhu, Sami; Toukola, Sebastian; … - In: Industrial marketing management : the international … 104 (2022), pp. 241-257
Persistent link: https://www.econbiz.de/10013326935
Cover Image
Managing digital servitization toward smart solutions : framing the connections between technologies, business models, and ecosystems
Kohtamäki, Marko; Rabetino, Rodrigo; Parida, Vinit; … - In: Industrial marketing management : the international … 105 (2022), pp. 253-267
Persistent link: https://www.econbiz.de/10013494054
Cover Image
Delivering integrated solutions in the public sector : the unbundling paradox
Roehrich, Jens K.; Caldwell, Nigel D. - In: Industrial marketing management : the international … 41 (2012) 6, pp. 995-1007
Persistent link: https://www.econbiz.de/10009656650
Cover Image
Capabilities supporting digital servitization : a multi-actor perspective
Marcon, Érico; Marcon, Arthur; Ayala, Néstor Fabián; … - In: Industrial marketing management : the international … 103 (2022), pp. 97-116
Persistent link: https://www.econbiz.de/10013255686
Cover Image
Enlightening the dynamic capabilities of design thinking in fostering digital transformation
Magistretti, Stefano; Pham, Cristina Tu Anh; Dell'Era, … - In: Industrial marketing management : the international … 97 (2021), pp. 59-70
Persistent link: https://www.econbiz.de/10013206307
Cover Image
From servitization to digital servitization : how digitalization transforms companies' transition towards services
Favoretto, Camila; Mendes, Glauco H. S.; Oliveira, … - In: Industrial marketing management : the international … 102 (2022), pp. 104-121
Persistent link: https://www.econbiz.de/10013259028
Cover Image
Tensions in digital servitization through a paradox lens
Tóth, Zsófia; Sklyar, Alexey; Kowalkowski, Christian; … - In: Industrial marketing management : the international … 102 (2022), pp. 438-450
Persistent link: https://www.econbiz.de/10013259119
Cover Image
Unravelling the internal and external drivers of digital servitization : a dynamic capabilities and contingency perspective on firm strategy
Coreynen, Wim; Matthyssens, Paul; Vanderstraeten, Johanna; … - In: Industrial marketing management : the international … 89 (2020), pp. 265-277
Persistent link: https://www.econbiz.de/10012290051