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How to balance like an academic
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 88 (2020), pp. A1-A5
Persistent link: https://www.econbiz.de/10012285223
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Teaching-practice as a critical bridge for narrowing the research-practice gap
Kriz, Anton; Nailer, Christopher Hylton Fitzroy; … - In: Industrial marketing management : the international … 92 (2021), pp. 254-266
Persistent link: https://www.econbiz.de/10012491058
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Keys to new product success and failure
Link, Peter L. - In: Industrial marketing management : the international … 16 (1987) 2, pp. 109-118
Persistent link: https://www.econbiz.de/10001047531
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A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie - In: Industrial marketing management : the international … 15 (1986) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
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New product adoption by the buying organization : who are the real influencers?
Berkowitz, Marvin - In: Industrial marketing management : the international … 15 (1986) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10001027954
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Overall corporate strategies for new product programs
Cooper, Robert G. - In: Industrial marketing management : the international … 14 (1985) 3, pp. 174-193
Persistent link: https://www.econbiz.de/10001027969
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Examining cross-functional coopetition as a driver of organizational ambidexterity
Strese, Steffen; Meuer, Marcel W.; Flatten, Tessa; … - In: Industrial marketing management : the international … 57 (2016), pp. 40-52
Persistent link: https://www.econbiz.de/10011548671
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Defining and identifying disruptive innovations
Nagy, Delmer; Schuessler, Joseph; Dubinsky, Alan J. - In: Industrial marketing management : the international … 57 (2016), pp. 119-126
Persistent link: https://www.econbiz.de/10011548685
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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End-user engagement within innovative public procurement practices : a case study on public-private partnership procurement
Torvinen, Hannu; Ulkuniemi, Pauliina - In: Industrial marketing management : the international … 58 (2016), pp. 58-68
Persistent link: https://www.econbiz.de/10011549369