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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Industrial marketing management : the international journal for industrial and high-tech firms
Finance research letters
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How to leverage relational gatekeepers to improve sales performance : moderating effects of gatekeeper-salesperson Guanxi and gatekeeper-buyer Guanxi
Ma, Bei
;
Zhang, Jing
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 108-119
Persistent link: https://www.econbiz.de/10014230260
Saved in:
2
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
3
Toward a guanxi-bases view of structural holes in sales gatekeeping : a qualitative study of sales practices in China
Du, Mingfei
;
Gao, Hongzhi
;
Zhang, Jing
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 109-122
Persistent link: https://www.econbiz.de/10011990763
Saved in:
4
Differential effects of firm generated content on consumer digital engagement and firm performance : an outside-in perspective
Cheng, Ming
;
Liu, Jiaqi
;
Qi, Jiayin
;
Wan, Fang
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 41-58
Persistent link: https://www.econbiz.de/10013206352
Saved in:
5
R&D, networking expenses, and firm performance : an integration of the inside-out and outside-in perspectives
Liu, Jinxin
;
Sheng, Shibin
;
Shu, Chengli
;
Zhao, Mengli
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 111-121
Persistent link: https://www.econbiz.de/10012490954
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