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Supplier representative activities and customer perceived value in complex industrial solutions
Prior, Daniel D. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1192-1201
Persistent link: https://www.econbiz.de/10010227781
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When customer ethnography is good for you : a contingency perspective
Salzmann, Edmund Christian; Kock, Alexander - In: Industrial marketing management : the international … 88 (2020), pp. 366-377
Persistent link: https://www.econbiz.de/10012285374
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Is perceived value more than value for money in professional business services?
Arslanagic-Kalajdzic, Maja; Zabkar, Vesna - In: Industrial marketing management : the international … 65 (2017), pp. 47-58
Persistent link: https://www.econbiz.de/10011774963
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Brand worlds : introducing experiential marketing to B2B branding
Österle, Benjamin; Kuhn, Marc; Henseler, Jörg - In: Industrial marketing management : the international … 72 (2018), pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
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Can customer loyalty to a salesperson be harmful? : examining customer perceptions of salesperson emotional labor strategies post ethical transgressions
Chaker, Nawar N.; Beeler, Lisa L.; Delpechitre, Duleep - In: Industrial marketing management : the international … 96 (2021), pp. 238-253
Persistent link: https://www.econbiz.de/10013194581
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Customer engagement design in industrial innovation
Hollebeek, Linda D.; Keeling, Debbie I.; Ruyter, Ko de - In: Industrial marketing management : the international … 106 (2022), pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
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The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth; Wilson, Hugh - In: Industrial marketing management : the international … 64 (2017), pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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The effects of service supply on perceived value proposition under different levels of customer involvement
Song, Hua; Cadeaux, Jack; Yu, Kangkang - In: Industrial marketing management : the international … 54 (2016), pp. 116-128
Persistent link: https://www.econbiz.de/10011478737
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Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 54 (2016), pp. 188-202
Persistent link: https://www.econbiz.de/10011478793