Beyond looks : how designer cues win over customers through social value, self-expression, and design involvement
Year of publication: |
2024
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Authors: | Idemen, Elif ; Elmadag, A. Banu |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 34.2024, 2, p. 186-206
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Subject: | design involvement | designer | extrinsic product cue | prestige emotions | Social value | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Produktgestaltung | Product design | Emotion | Beziehungsmarketing | Relationship marketing |
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