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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Beziehungsmarketing
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B-to-B-Marketing
157
Business-to-business marketing
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Naudé, Peter
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La Rocca, Antonella
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Snehota, Ivan
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Casidy, Riza
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Itani, Omar S.
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Jaakkola, Elina
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Keränen, Joona
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Lacoste, Sylvie
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Nyadzayo, Munyaradzi W.
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Prior, Daniel D.
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Ritter, Thomas
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Ruyter, Ko de
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Wang, Xinchun
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Gu, Flora Fang
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Liu, Yi
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Mehrabi, Hamed
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
654
Journal of retailing and consumer services
584
SpringerLink / Bücher
308
International journal of hospitality management
280
The journal of services marketing
226
The journal of business & industrial marketing
195
The service industries journal
186
Journal of strategic marketing
170
Journal of the Academy of Marketing Science
168
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
125
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
European Journal of Marketing
114
Journal of Business & Industrial Marketing
111
The journal of product & brand management
111
Psychology & marketing
109
Asia Pacific journal of marketing and logistics
108
Gabler Edition Wissenschaft
108
Tourism management : research, policies, practice
108
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
105
Cogent business & management
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Marketing intelligence & planning
100
European journal of marketing : EJM
98
Services marketing quarterly
93
Journal of Services Marketing
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
83
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
Springer eBook Collection / Business and Economics
75
International Journal of Bank Marketing
73
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ECONIS (ZBW)
406
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1
Customer retention : a source of value for serial acquirers
Degbey, William Y.
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 11-23
Persistent link: https://www.econbiz.de/10011286983
Saved in:
2
Key account relationships : an exploratory inquiry of customer-based evaluations
Friend, Scott B.
;
Johnson, Jeff S.
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 642-658
Persistent link: https://www.econbiz.de/10010386437
Saved in:
3
Can customer loyalty to a salesperson be harmful? : examining customer perceptions of salesperson emotional labor strategies post ethical transgressions
Chaker, Nawar N.
;
Beeler, Lisa L.
;
Delpechitre, Duleep
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 238-253
Persistent link: https://www.econbiz.de/10013194581
Saved in:
4
Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Caigny, Arno de
;
Coussement, Kristof
;
Verbeke, Wouter
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 28-39
Persistent link: https://www.econbiz.de/10013206384
Saved in:
5
Understanding the role of service innovation behavior on business customer performance and loyalty
Woo, Heeseok
;
Kim, Sang Jin
;
Wang, Huanzhang
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012501935
Saved in:
6
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew
;
Marshall, Roger
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
Saved in:
7
Initiation of business relationships in service-dominant settings
Edvardsson, Bo
;
Holmlund, Maria
;
Strandvik, Tore
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 339-350
Persistent link: https://www.econbiz.de/10003713319
Saved in:
8
Does having a market orientation lead to higher levels of relationship commitment and business performance? : evidence from the Korean robotics industry
Taylor, Charles Raymond
;
Kim, Kyung Hoon
;
Ko, Eunju
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 825-832
Persistent link: https://www.econbiz.de/10003781855
Saved in:
9
The impact of the brand management system on brand performance in B-B and B-C environments
Lee, Jinyong
;
Park, Seong Yong
;
Baek, Ingee
;
Lee, Chun-Seon
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 848-855
Persistent link: https://www.econbiz.de/10003781858
Saved in:
10
Is customer loyalty vulnerability-based? : an empirical study of a Chinese capital-intensive manufacturing industry
Wong, Yiu-hing
;
Chan, Ricky Y. K.
;
Ngai, E. W. T.
; …
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 83-93
Persistent link: https://www.econbiz.de/10003810425
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