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Do senior managers hold the keys to unlock innovation and environmental sustainability?
Vesal, Mahdi; Siahtiri, Vida; O'Cass, Aron - In: Industrial marketing management : the international … 103 (2022), pp. 83-96
Persistent link: https://www.econbiz.de/10013255670
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Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi; Siahtiri, Vida; O'Cass, Aron - In: Industrial marketing management : the international … 92 (2021), pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
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Corporate industrial brand equity and firm creditworthiness : the role of climate change commercial risks and opportunities recognition
Rahman, Mahabubur; Shimul, Anwar Sadat; Cheah, Isaac - In: Industrial marketing management : the international … 115 (2023), pp. 327-338
Persistent link: https://www.econbiz.de/10014455087
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Manufacturer go green : a typology of offerings and capability requirements
Ellström, Daniel; Carlborg, Per - In: Industrial marketing management : the international … 107 (2022), pp. 423-432
Persistent link: https://www.econbiz.de/10014230671
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An ecosystem perspective synthesis of co-creation research
Ranjan, Kumar Rakesh; Read, Stuart - In: Industrial marketing management : the international … 99 (2021), pp. 79-96
Persistent link: https://www.econbiz.de/10013206390
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Multiple channel complexity : conceptualization and measurement
Eyuboglu, Nermin; Kabadayi, Sertan; Buja, Andreas - In: Industrial marketing management : the international … 65 (2017), pp. 194-205
Persistent link: https://www.econbiz.de/10011775027
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Enhancing the understanding of ecosystems under innovation management context : aggregating conceptual boundaries of ecosystems
Han, Jin; Zhou, Haibo; Lowik, Sandor; Weerd-Nederhof, … - In: Industrial marketing management : the international … 106 (2022), pp. 112-138
Persistent link: https://www.econbiz.de/10014226405
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Outsourcing, performance, and the role of e-commerce : a dynamic perspective
Kotabe, Masaaki; Mol, Michael J.; Murray, Janet Y. - In: Industrial marketing management : the international … 37 (2008) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10003650408
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Adding value in global B2B supply chains : strategic directions and the role of the internet as a driver of competitive advantage
Walters, Peter G. - In: Industrial marketing management : the international … 37 (2008) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003650426
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Japanese distribution system : the impact of newly designed collaborations on wholesalers' perfomance
Rawwas, Mohammed Y. A.; Konishi, Kazuhiko; Kamise, Shoji; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 104-115
Persistent link: https://www.econbiz.de/10003650475