The term BIG DATA has been increasingly used recently. Big data refers to the massive amount of data that are processed and analyzed using sophisticated technology to gain relevant insights that will help top executives with the decision-making process. This study is an attempt to investigate...

Social media-based visual strategies are quintessential elements of tourism and social media marketing; yet, very little is known about how firms formulate and implement such strategies in a technologically advanced and consumer-driven communication context. Drawing on rhetorical structure...

With the growing adoption of information technology in organizations, technostress has become a problem that can no longer be ignored. Despite the fact that this form of stress emanates from excessive dependence on technologies, prior studies investigated its consequences mostly from job-centric...

The purpose of this article is to investigate the impact of demographic factors on the adoption of e-government services. Specifically, this article sought to examine the extent to which demographic factors such as age, gender and education would influence the willingness to adopt and use...