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The impact of competitors' store flyer advertisements on EDLP/high-low chain performance in a highly competitive retail market : GPS information and POS data approach in Japan
Kato, Ryo; Hoshino, Takahiro - In: Journal of advertising 48 (2019) 5, pp. 569-587
Persistent link: https://www.econbiz.de/10012201508
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Behavior-based pricing under imperfectly informed consumers
Esteves, Rosa-Branca; Cerqueira, Sofia - In: Information economics and policy : IEP 40 (2017), pp. 60-70
Persistent link: https://www.econbiz.de/10011821139
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Advertising pricing models in media markets : lump-sum versus per-consumer charges
Dietl, Helmut; Lang, Markus; Lin, Panlang - In: Information economics and policy : IEP 25 (2013) 4, pp. 257-271
Persistent link: https://www.econbiz.de/10010338328
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Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A. - In: Information economics and policy : IEP 16 (2004) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
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Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix; Mathmann, Frank; Hollebeek, Linda D.; … - In: Journal of advertising 52 (2023) 5, pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
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How consumers consume social media influence
Scholz, Joachim - In: Journal of advertising 50 (2021) 5, pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
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Internet use, competition, and geographical rescoping in Yellow Pages advertising
Chiou, Lesley; Kafali, E. Nilay; Rysman, Marc - In: Information economics and policy : IEP 52 (2020)
Persistent link: https://www.econbiz.de/10012502287
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Business models for streaming platforms : content acquisition, advertising and users
Carroni, Elias; Paolini, Dimitri - In: Information economics and policy : IEP 52 (2020)
Persistent link: https://www.econbiz.de/10012502290
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Automatically detecting image-text mismatch on instagram with deep learning
Ha, Yui; Park, Kunwoo; Kim, Su Jung; Joo, Jungseock; … - In: Journal of advertising 50 (2021) 1, pp. 52-62
Persistent link: https://www.econbiz.de/10012483693
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Social media influencers and followers : theorization of a trans-parasocial relation and explication of its implications for influencer advertising
Lou, Chen - In: Journal of advertising 51 (2022) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10013362230