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Freemium pricing in digital games with virtual currency
Meng, Zixuan; Hao, Lin; Tan, Yong - In: Information systems research : ISR 32 (2021) 2, pp. 481-496
Persistent link: https://www.econbiz.de/10012599861
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Selling virtual currency in digital games : implications for gameplay and social welfare
Guo, Hong; Hao, Lin; Mukhopadhyay, Tridas; Sun, Daewon - In: Information systems research : ISR 30 (2019) 2, pp. 430-446
Persistent link: https://www.econbiz.de/10012038237
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Leveraging the numerosity effect to influence perceived expensiveness of virtual items
Huang, Yunhui; Lim, Kai H.; Lin, Zhijie - In: Information systems research : ISR 32 (2021) 1, pp. 93-114
Persistent link: https://www.econbiz.de/10012594181
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A framework for advertising in the digital age
Kim, Stephen J. - In: Journal of advertising research 48 (2008) 3, pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
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Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus; Zinnbauer, Markus - In: Journal of advertising research 50 (2010) 1, pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
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Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey; Havlena, William - In: Journal of advertising research 47 (2007) 4, pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
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Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin; Cohen, Justin; Ma, Junzhao - In: Journal of advertising research 54 (2014) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
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When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade; Michel, Géraldine - In: Journal of advertising research 54 (2014) 2, pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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Digital advertising and company value : implications of reallocating advertising expenditures
Ma, Judy; Du, Brian - In: Journal of advertising research 58 (2018) 3, pp. 326-337
Persistent link: https://www.econbiz.de/10011929128