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An empirical study of free product sampling and rating bias
Lin, Zhijie; Zhang, Ying; Tan, Yong - In: Information systems research : ISR 30 (2019) 1, pp. 260-275
Persistent link: https://www.econbiz.de/10012038223
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Show me the money : the economic impact of membership-based free shipping programs on e-tailers
Fang, Zhen; Ho, Yi-Chun; Tan, Xue; Tan, Yong - In: Information systems research : ISR 32 (2021) 4, pp. 1115-1127
Persistent link: https://www.econbiz.de/10012805061
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Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun; Ho, Yi-Jen; Tan, Yong - In: Information systems research : ISR 28 (2017) 2, pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
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How is mobile user behavior different? : a hidden Markov model of cross-mobile application usage dynamics
Wu, Shaohui; Tan, Yong; Chen, Yubo; Liang, Yitian - In: Information systems research : ISR 33 (2022) 3, pp. 1002-1022
Persistent link: https://www.econbiz.de/10013373596
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An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan; Fan, Ming; Tan, Yong - In: Information systems research : ISR 31 (2020) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
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Impact of live chat on purchase in electronic markets : the moderating role of information cues
Tan, Xue; Wang, Youwei; Tan, Yong - In: Information systems research : ISR 30 (2019) 4, pp. 1248-1271
Persistent link: https://www.econbiz.de/10012153335
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Platform refund insurance or being cast out : quantifying the signaling effect of refund options in the online service marketplace
Zheng, Jinyang; Wang, Youwei; Tan, Yong - In: Information systems research : ISR 34 (2023) 3, pp. 910-934
Persistent link: https://www.econbiz.de/10014383686