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Freemium pricing in digital games with virtual currency
Meng, Zixuan; Hao, Lin; Tan, Yong - In: Information systems research : ISR 32 (2021) 2, pp. 481-496
Persistent link: https://www.econbiz.de/10012599861
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Selling virtual currency in digital games : implications for gameplay and social welfare
Guo, Hong; Hao, Lin; Mukhopadhyay, Tridas; Sun, Daewon - In: Information systems research : ISR 30 (2019) 2, pp. 430-446
Persistent link: https://www.econbiz.de/10012038237
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The welfare impact of targeted advertising technologies
Marotta, Veronica; Wu, Yue; Zhang, Kaifu; Acquisti, … - In: Information systems research : ISR 33 (2022) 1, pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
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Flexible and committed advertising contracts in electronic retailing
Liu, Dengpan; Kumar, Subodha; Mookerjee, Vijay S. - In: Information systems research : ISR 31 (2020) 2, pp. 323-339
Persistent link: https://www.econbiz.de/10012294997