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Measuring brand favorability using large-scale social media data
Zhang, Kunpeng; Moe, Wendy - In: Information systems research : ISR 32 (2021) 4, pp. 1128-1139
Persistent link: https://www.econbiz.de/10012805075
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The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.; Janakiraman, Ramkumar; Kumar, Subodha - In: Information systems research : ISR 32 (2021) 1, pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
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The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina; Hinz, Oliver - In: Information systems research : ISR 29 (2018) 3, pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
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Examining gifting through social network services : a social exchange theory perspective
Kim, Hee-Woong; Kankanhalli, Atreyi; Lee, So-Hyun - In: Information systems research : ISR 29 (2018) 4, pp. 805-828
Persistent link: https://www.econbiz.de/10011975868
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The effects of the social structure of digital networks on viral marketing performance
Bampo, Mauro; Ewing, Michael; Mather, Dineli R.; … - In: Information systems research : ISR 19 (2008) 3, pp. 273-290
Persistent link: https://www.econbiz.de/10003771589
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The impact of external word-of-mouth sources on retailer sales of high-involvement products
Gu, Bin; Park, Jaehong; Konana, Prabhudev - In: Information systems research : ISR 23 (2012) 1, pp. 182-196
Persistent link: https://www.econbiz.de/10009522766
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When do consumers value positive vs. negative reviews? : an empirical investigation of confirmation bias in online word of mouth
Yin, Dezhi; Mitra, Sabyasachi; Zhang, Han - In: Information systems research : ISR 27 (2016) 1, pp. 131-144
Persistent link: https://www.econbiz.de/10011460163
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The central role of engagement in online communities
Ray, Soumya; Kim, Sung S.; Morris, James G. - In: Information systems research : ISR 25 (2014) 3, pp. 528-546
Persistent link: https://www.econbiz.de/10010469113
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"Popularity effect" in user-generated content : evidence from online product reviews
Goes, Paulo B.; Lin, Mingfeng; Yeung, Ching-man Au - In: Information systems research : ISR 25 (2014) 2, pp. 222-238
Persistent link: https://www.econbiz.de/10010393304
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Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting; Hu, Yuheng; Chen, Cheng - In: Information systems research : ISR 32 (2021) 2, pp. 605-632
Persistent link: https://www.econbiz.de/10012599905