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Information systems research : ISR
Journal of business research : JBR
1,196
SpringerLink / Bücher
667
Journal of retailing and consumer services
650
The journal of brand management : an international journal
576
The journal of product & brand management
405
International journal of hospitality management
331
Technological forecasting & social change : an international journal
288
International journal of internet marketing and advertising : IJIMA
263
Psychology & marketing
260
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
257
Tourism management : research, policies, practice
246
Discussion paper series / IZA
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Springer eBook Collection
234
Industrial marketing management : the international journal for industrial and high-tech firms
230
Journal of marketing communications
222
Journal of advertising research
213
NBER working paper series
209
Management science : journal of the Institute for Operations Research and the Management Sciences
202
Journal of marketing management : MM
189
International journal of advertising : the review of marketing communications
188
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
185
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
182
European journal of marketing : EJM
179
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
178
Working paper / National Bureau of Economic Research, Inc.
176
Journal of marketing
174
Strategic Direction
173
Journal of strategic marketing
171
Journal of travel and tourism marketing
170
Marketing intelligence & planning
169
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
166
Asia Pacific journal of marketing and logistics
160
CESifo working papers
156
NBER Working Paper
156
Journal of the Academy of Marketing Science
154
Journal of management information systems : JMIS
150
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
150
Research
150
International journal of contemporary hospitality management
149
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ECONIS (ZBW)
215
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1
Measuring brand favorability using large-scale social media data
Zhang, Kunpeng
;
Moe, Wendy
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1128-1139
Persistent link: https://www.econbiz.de/10012805075
Saved in:
2
The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.
;
Janakiraman, Ramkumar
;
Kumar, Subodha
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
Saved in:
3
Why following friends can hurt you : an exploratory investigation of the effects of envy on social networking sites among college-age users
Krasnova, Hanna
;
Widjaja, Thomas
;
Buxmann, Peter
; …
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011372831
Saved in:
4
Research note-privacy concerns and privacy-protective behavior in synchronous online social interactions
Jiang, Zhenhui
;
Heng, Cheng Suang
;
Choi, Ben C. F.
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 579-595
Persistent link: https://www.econbiz.de/10010128869
Saved in:
5
Popularity or proximity : characterizing the nature of social influence in an online music community
Dewan, Sanjeev
;
Ho, Yi-Jen
;
Ramaprasad, Jui
- In:
Information systems research : ISR
28
(
2017
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10011686266
Saved in:
6
An economic analysis of peer disclosure in online social communities
Cao, Zike
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 546-566
Persistent link: https://www.econbiz.de/10011929224
Saved in:
7
Socially nudged : a quasi-experimental study of friends’ social influence in online product ratings
Wang, Chong Alex
;
Zhang, Xiaoquan
;
Hann, Il-Horn
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 641-655
Persistent link: https://www.econbiz.de/10011929240
Saved in:
8
Racial bias in customer service : evidence from twitter
Gunarathne, Priyanga
;
Rui, Huaxia
;
Seidmann, Abraham
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10013188240
Saved in:
9
Content and collaboration : an affiliation network approach to information quality in online peer production communities
Kane, Gerald C.
;
Ransbotham, Sam
- In:
Information systems research : ISR
27
(
2016
)
2
,
pp. 424-439
Persistent link: https://www.econbiz.de/10011508258
Saved in:
10
Distinction and status production on user-generated content platforms : using Bourdieu's theory of cultural production to understand social dynamics in online fields
Levina, Natalia
;
Arriaga, Manuel
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 468-488
Persistent link: https://www.econbiz.de/10010469118
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