Socially nudged : a quasi-experimental study of friends’ social influence in online product ratings
Chong (Alex) Wang, Xiaoquan (Michael) Zhang, Il-Horn Hann
| Year of publication: |
September 2018
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|---|---|
| Authors: | Wang, Chong Alex ; Zhang, Xiaoquan ; Hann, Il-Horn |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 29.2018, 3, p. 641-655
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| Subject: | word of mouth | online product ratings | social influence | social bias | quasi experiment | Social Web | Social web | Virales Marketing | Viral marketing | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2017.0741 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929240