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Information systems research : ISR
Journal of business research : JBR
1,108
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International journal of advertising : the review of marketing communications
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Journal of marketing management : MM
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Journal of strategic marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing intelligence & planning
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Asia Pacific journal of marketing and logistics
154
Journal of travel and tourism marketing
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Business horizons
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Journal of management information systems : JMIS
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Journal of promotion management : innovations in planning and applied research
142
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Cogent business & management
131
Electronic commerce research
131
Journal of Product & Brand Management
131
Journal of the Academy of Marketing Science
131
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ECONIS (ZBW)
197
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1
Measuring
brand
favorability using large-scale social media data
Zhang, Kunpeng
;
Moe, Wendy
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1128-1139
Persistent link: https://www.econbiz.de/10012805075
Saved in:
2
The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.
;
Janakiraman, Ramkumar
;
Kumar, Subodha
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
Saved in:
3
Web footprints of firms : using online isomorphism for competitor identification
Pant, Gautam
;
Sheng, Olivia R. Liu
- In:
Information systems research : ISR
26
(
2015
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10010514448
Saved in:
4
Why following friends can hurt you : an exploratory investigation of the effects of envy on social networking sites among college-age users
Krasnova, Hanna
;
Widjaja, Thomas
;
Buxmann, Peter
; …
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011372831
Saved in:
5
IT-enabled broadcasting in social media : an empirical study of artists’ activities and music sales
Chen, Hailiang
;
De, Prabuddha
;
Hu, Yu Jeffrey
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011372842
Saved in:
6
Content and collaboration : an affiliation network approach to information quality in online peer production communities
Kane, Gerald C.
;
Ransbotham, Sam
- In:
Information systems research : ISR
27
(
2016
)
2
,
pp. 424-439
Persistent link: https://www.econbiz.de/10011508258
Saved in:
7
Distinction and status production on user-generated content platforms : using Bourdieu's theory of cultural production to understand social dynamics in online fields
Levina, Natalia
;
Arriaga, Manuel
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 468-488
Persistent link: https://www.econbiz.de/10010469118
Saved in:
8
Timing of adaptive Web personalization and its effects on online consumer behavior
Ho, Shuk Ying
;
Bodoff, David
;
Tam, Kar Y.
- In:
Information systems research : ISR
22
(
2011
)
3
,
pp. 660-679
Persistent link: https://www.econbiz.de/10009383501
Saved in:
9
Cable news wars on the Internet : competition and user-generated content
Sabnis, Gaurav
;
Grewal, Rajdeep
- In:
Information systems research : ISR
26
(
2015
)
2
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011296094
Saved in:
10
"Popularity effect" in user-generated content : evidence from online product reviews
Goes, Paulo B.
;
Lin, Mingfeng
;
Yeung, Ching-man Au
- In:
Information systems research : ISR
25
(
2014
)
2
,
pp. 222-238
Persistent link: https://www.econbiz.de/10010393304
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