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Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
2
Social media and firm equity value
Luo, Xueming
;
Zhang, Jie Jennifer
;
Duan, Wenjing
- In:
Information systems research : ISR
24
(
2013
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10009736915
Saved in:
3
Personalized mobile targeting with user engagement stages : combining a structural hidden Markov model and field experiment
Zhang, Yingjie
;
Li, Beibei
;
Luo, Xueming
;
Wang, Xiaoyi
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 787-804
Persistent link: https://www.econbiz.de/10012118887
Saved in:
4
When and how to leverage e-commerce cart targeting : the relative and moderated effects of scarcity and price incentives with a two-stage field experiment and causal forest optimiz...
Luo, Xueming
;
Lu, Xianghua
;
Li, Jing
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1203-1227
Persistent link: https://www.econbiz.de/10012153327
Saved in:
5
Predicting stages in omnichannel path to purchase : a deep learning model
Sun, Chenshuo
;
Adamopoulos, Panagiotis
;
Ghose, Anindya
; …
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 429-445
Persistent link: https://www.econbiz.de/10013362809
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