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CEO championing of pricing and the impact on firm performance
Liozu, Stephan M.; Hinterhuber, Andreas; Perelli, Sheri; … - In: Innovation in pricing : contemporary theories and best …, (pp. 67-98). 2013
Persistent link: https://www.econbiz.de/10009628029
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Innovation in pricing : introduction
Hinterhuber, Andreas; Liozu, Stephan M. - In: Innovation in pricing : contemporary theories and best …, (pp. 3-23). 2013
Persistent link: https://www.econbiz.de/10009628032
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Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas; Liozu, Stephan - In: Innovation in pricing : contemporary theories and best …, (pp. 11-27). 2018
Persistent link: https://www.econbiz.de/10011713210
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CEO championing of pricing and the impact on firm performance
Liozu, Stephan; Hinterhuber, Andreas; Perelli, Sheri; … - In: Innovation in pricing : contemporary theories and best …, (pp. 72-102). 2018
Persistent link: https://www.econbiz.de/10011713246