, the capital of Greece. Originality/value – Finally, the paper suggests how banks could exploit the internet as a marketing …Purpose – This paper aims to identify the importance that branch employees of Greek banks attach to the internet as a … TAM. Findings – The main findings of the study are that: branch employees of Greek banks feel that a marketing …

behavioral outcomes. The country of study was Greece. Findings – Five types of perceived relational benefits were identified: two …

financial institutions. Design/methodology/approach – The data come from a dedicated survey of banks located in Luxembourg …. Executives and innovation managers reported on banks’ innovation processes for the period of 2010-2012. Findings – The study … and represents a bank’s response to an issue. The proactivity-driven pattern commences with idea generation to explore a …

numerous fact‐finding market trials, many banks have found smart card technology to be a losing proposition. This article …

and geographical proximity were very important when selecting a bank. Generally, banks were found to more than satisfy the … fee and interest income for banks. A majority of the respondents engaged in multiple banking and mainly did so in order to …

service dimensions, and overall preference for banks or banking products. The proposed method, which is based on hierarchical … approach is demonstrated with an application to retail banks involving four service dimensions and 28 attributes. Conclusions … are drawn about which dimensions and attribute changes will yield the strongest improvements in a bank’s utility and …

selection decision and five banks are identified, and the decision problem is structured into a three‐level hierarchy using the … selection criteria as well as areas of strengths and weaknesses of banks.  …

factors with the needs of customers is often weak. Segmentation by expected benefits and attitudes could enhance a bank’s …