Oppewal, Harmen; Vriens, Marco - In: International Journal of Bank Marketing 18 (2000) 4, pp. 154-169
service dimensions, and overall preference for banks or banking products. The proposed method, which is based on hierarchical … approach is demonstrated with an application to retail banks involving four service dimensions and 28 attributes. Conclusions … are drawn about which dimensions and attribute changes will yield the strongest improvements in a bank’s utility and …