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Attitudes, Behaviour, and Patronage Factors of Bank Customers towards Islamic Banks
Erol, Cengiz; El‐Bdour, Radi - In: International Journal of Bank Marketing 7 (1989) 6, pp. 31-37
The attitudes of bank customers towards Islamic banks are discussed, together with the perceived unique characteristics … of Islamic banks by their customers, and the importance of selected patronage factors in choosing conventional and …, religious motives did not stand out as being the only significant ones; bank customers are profit motivated; the evidence …
Persistent link: https://www.econbiz.de/10014760086
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Consumers’ attitudes towards online and mobile banking in China
Laforet, Sylvie; Li, Xiaoyan - In: International Journal of Bank Marketing 23 (2005) 5, pp. 362-380
Purpose – The aim of this study is to investigate the market status for online/mobile banking in China. With the recent and forecasted high growth of Chinese electronic banking, it has the potential to develop into a world‐scale internet economy and requires examination....
Persistent link: https://www.econbiz.de/10014759857
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Babbling before banking? Online communities and pre‐purchase information seeking
Berger, Sven C.; Messerschmidt, Christian M. - In: International Journal of Bank Marketing 27 (2009) 6, pp. 446-466
Purpose – The purpose of this paper is to explain the use of online communities for information seeking in the financial products purchasing process and identify relevant usage antecedents. Design/methodology/approach – A theoretical framework is proposed based on the three dimensions...
Persistent link: https://www.econbiz.de/10014759969
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Measuring purchase decision involvement for financial services: comparison of the Zaichkowsky and Mittal scales
Foxall, Gordon R.; Pallister, John G. - In: International Journal of Bank Marketing 16 (1998) 5, pp. 180-194
A random sample of 308 UK consumers was used to compare two scales for the measurement of consumer involvement ‐ Zaichkowsky’s revised Personal Involvement Inventory and Mittal’s Purchase‐decision Involvement Scale ‐ in terms of internal reliability, dimensionality, convergent...
Persistent link: https://www.econbiz.de/10014760303
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Relationships between service quality and behavioral outcomes
Yavas, Ugur; Benkenstein, Martin; Stuhldreier, Uwe - In: International Journal of Bank Marketing 22 (2004) 2, pp. 144-157
This study examines the nature of relationships between service quality, background characteristics, and satisfaction and selected behavioral outcomes by using retail banking in Germany as its setting. Study results show that service quality is at the root of customer satisfaction and is linked...
Persistent link: https://www.econbiz.de/10014759811
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International explorer expatriate survey
Dawes Farquhar, Jillian - In: International Journal of Bank Marketing 27 (2009) 3, pp. 242-246
Purpose – A survey commissioned by HSBC questioned 2,155 expatriates (expats) across four continents about the challenges that they face. This paper aims to present its findings under three headings of: expat existence, expat offspring, and expat experience. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10014759958
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Corporate Banking Behaviour: A Survey in Hong Kong
Chan, Allan K.K.; Ma, Vincent S.M. - In: International Journal of Bank Marketing 8 (1990) 2, pp. 25-31
This article contains findings of a survey in Hong Kong amongst a representative sample of companies directed to understanding their buying behaviour and attitude to banking services. The areas explored include split‐banking behaviour, bank usage, bank switching, perceived importance of...
Persistent link: https://www.econbiz.de/10014760102
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Customer defection: a study of the student market in Ireland
Colgate, Mark; Stewart, Kate; Kinsella, Ray - In: International Journal of Bank Marketing 14 (1996) 3, pp. 23-29
Relationship marketing stresses that relationships, and not just transactions, should be the focus of marketing strategy. Part of the rationale for this lies in retention economics which are thought to be particularly powerful. Recent literature suggests that reduction of the defection rate can...
Persistent link: https://www.econbiz.de/10014760244
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Obstacles to upgrading customer value‐in‐use in retail banking
Lähteenmäki, Ilkka; Nätti, Satu - In: International Journal of Bank Marketing 31 (2013) 5, pp. 334-347
Purpose – Improving capability to generate value for customers is seen as a way to create a new competitive edge, but …
Persistent link: https://www.econbiz.de/10014761120
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Effective communication with lead customers in developing new banking products
Athanassopoulou, Peggy; Johne, Axel - In: International Journal of Bank Marketing 22 (2004) 2, pp. 100-125
. Communication during the NSD process is important if the needs of customers are to be met functionally as well as economically. The …‐based commercial banks shows that the most successful developers use special skills for communicating with customers – especially with … “lead customers” – throughout the development process. Less successful developers concentrate their communication exchange …
Persistent link: https://www.econbiz.de/10014759809