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Participation rates and gross revenue vs. promotion and exposure: Advertisement and multimedia coverage of 18 sports within NCAA Division I athletic department websites

Cooper, Coyte G.; Weight, Erianne A. - In: Sport Management Review 14 (2011) 4, pp. 399-408

through individual team pages. The purpose of this study was to identify the advertisement and multimedia coverage of …'s basketball, and football received significantly more multimedia and promotional coverage when in comparison to the teams that …

Persistent link: https://www.econbiz.de/10010871514

Attitude, adoption or acceptance? Measuring the market success of telecommunication and multimedia technology

Kollmann, Tobias - In: International Journal of Business Performance Management 6 (2004) 2, pp. 133-152

, adoption or diffusion. On the basis of reflections considering the market success of telecommunication and multimedia systems …

Persistent link: https://www.econbiz.de/10010691721

The added value of advanced learning technologies in education: reporting ICALT 2002

Kommers, Piet - In: International Journal of Business Performance Management 5 (2003) 2/3, pp. 413-425

The successor of ICALT2001 was ICALT2002. Due to progress in research and the fast assimilation of WWW-based learning in the world of education and training, we see a rather strong reorientation to the basic paradigms underlying learning practices and teaching practices. This paper offers a...

Persistent link: https://www.econbiz.de/10010816663