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The role of nostalgic brand positioning in capturing brand equity : Theoretical extension and analysis
Gilal, Rukhsana Gul; Gilal, Naeem Gul; Gilal, Faheem Gul; … - In: International Journal of Consumer Studies 46 (2021) 1, pp. 161-181
Persistent link: https://www.econbiz.de/10012537460
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Consumer e‐waste disposal behaviour : A systematic review and research agenda
Gilal, Faheem Gul; Shah, Syed Mir Muhammad; Adeel, Sultan; … - In: International Journal of Consumer Studies 46 (2021) 5, pp. 1785-1803
Persistent link: https://www.econbiz.de/10012809735
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Health motive and the purchase of organic food: A meta‐analytic review
Rana, Jyoti; Paul, Justin - In: International Journal of Consumer Studies 44 (2020) 2, pp. 162-171
Persistent link: https://www.econbiz.de/10012191359
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Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
Paul, Justin; Lim, Weng Marc; O’Cass, Aron; Hao, Andy Wei - In: International Journal of Consumer Studies 45 (2021) 4
Persistent link: https://www.econbiz.de/10012537502
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Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity
Arya, Vikas; Paul, Justin; Sethi, Deepa - In: International Journal of Consumer Studies 46 (2021) 4, pp. 1381-1398
Persistent link: https://www.econbiz.de/10012809731
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Forty‐five years of International Journal of Consumer Studies : A bibliometric review and directions for future research
Paul, Justin; Bhukya, Ramulu - In: International Journal of Consumer Studies 45 (2021) 5, pp. 937-963
Persistent link: https://www.econbiz.de/10012635140