Chen, Joseph S.; Ekinci, Yuksel; Riley, Michael; Yoon, … - In: International Journal of Contemporary Hospitality Management 13 (2001) 6, pp. 280-284
This research is to explore Norwegians’ image of US lodging facilities with a two‐stage perceptual survey of Norwegian residents. Focus group surveys are first conducted to determine the important attributes delineating Norwegians’ perceptions of US lodging facilities. Subsequently, a...