Showing 1 - 10 of 239
Cover -- EDITORIAL ADVISORY BOARD -- Contemporary issues in events, festivals and destination management -- Thematic trends in event management research -- Event innovation induced corporate branding -- "We've never measured it, but it brings in a lot of business" -- Sport mega-events and nation...
Persistent link: https://www.econbiz.de/10012684241
Purpose – This study aims to determine similarities and differences in business travellers' expectations and managers' perceptions of the service provided by guest houses. Design/methodology/approach – Two questionnaires with seven‐point Likert scales were used to measure travellers'...
Persistent link: https://www.econbiz.de/10014762788
The American business traveller is a very important customer in the lodging industry. Because of this it is essential that the lodging industry understands the expectations and demographic make‐up of this group of individuals. Presents the responses of 433 American business travellers obtained...
Persistent link: https://www.econbiz.de/10014763262
Utilizes “critical incident analysis” to uncover business traveller attitudes to current changes in business travel policy. Examines the importance of flight and hotel arrangements as part of the motivation and satisfaction of the business traveller. The findings provide evidence of how the...
Persistent link: https://www.econbiz.de/10014763340
A customer survey conducted from the perspective of the theory of reasoned action (TORA) supplies data which guide hotel marketing strategy. TORA is used to describe behavioural intentions of international business travellers. The two predictor constructs contained in the theory,...
Persistent link: https://www.econbiz.de/10014763364
tourism clusters. Specifically, the study focuses on the mediating role of ambidextrous knowledge strategy (AKS) on the … hospitality and tourism industry located in World Heritage Cities of Spain. Data analysis is carried out using partial least … firms. Practical Implications The main recommendation is that firms located in cultural tourism clusters (CTCs) do not …
Persistent link: https://www.econbiz.de/10014764694
wine tourism suppliers (i.e. winery-farm owners, restaurateurs retailers, lodging providers, attraction operators) with …
Persistent link: https://www.econbiz.de/10014764245
villages and innovating rural tourism through the activism of service science. Design/methodology/approach Qualitative approach … innovate rural tourism through the activism of service science. Findings SEE methods explain a series of service design … innovation based on cultural creativity to innovate rural tourism. These two social entrepreneurs in rural tourism offer job …
Persistent link: https://www.econbiz.de/10014765280
China’s hospitality and tourism industry. The study aims to identify the reasons for the lack of research on service quality … in China’s hospitality and tourism industry and the ignorance of the Chinese language literature in the field. Design … understand the research on service quality in the China hospitality and tourism industry.  …
Persistent link: https://www.econbiz.de/10014763707
Focuses on the estimation of the contribution of the hotel industry to Hong Kong’s gross domestic product (GDP) and an analysis of the factors influencing the hotel industry’s recent and likely future contribution to the GDP. The investigation also covers a method of speeding up the...
Persistent link: https://www.econbiz.de/10014762441