Showing 1 - 5 of 5
Purpose The paper aims to examine the nexus between perceived relational benefits and brand engagement within a restaurant setting in a developing economy context. Design/methodology/approach This paper used a survey research design, obtaining data via self-administered questionnaire from 500...
Persistent link: https://www.econbiz.de/10014763719
processes through the principle of streaming. It seeks to discuss the similarities and differences between IRI and netnography …/methodology/approach – Investigative internet‐based research uses the techniques of ethnography and netnography, including variations of participant …
Persistent link: https://www.econbiz.de/10014763144
Purpose – The study aims to use netnography to investigate the role of customers' contributions in social networks for … analysis of customers' contributions in a social network, namely www.mystarbucksidea.com . Netnography was used for data …
Persistent link: https://www.econbiz.de/10014763152
Purpose This paper aims to examine the phenomenon of disruptive service behavior: an act by a customer that negatively affects the service experience of other customers and to identify typology of disruptive behaviors of customers that can negatively alter the service experiences of by-standing...
Persistent link: https://www.econbiz.de/10014764715
Purpose The purpose of this paper is to theoretically and empirically explore tourist experiences with the niche-like, yet global phenomenon of escape room attractions. Design/methodology/approach An exploratory empirical study of visitors’ experiences with selected top-rated escape rooms in...
Persistent link: https://www.econbiz.de/10014765291