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Festival attachment : antecedents and effects on place attachment and place loyalty

Tsaur, Sheng-Hshiung; Wang, Yao-Chin; Liu, Chyong-Ru; … - In: International Journal of Event and Festival Management 10 (2019) 1, pp. 17-33

Purpose: The purpose of this paper is to propose the mechanism of festival attachment and examine how it serves as a significant predictor of place attachment and place loyalty. Design/methodology/approach: Through on-site survey with convenience sampling, 465 visitors were surveyed at the...

Persistent link: https://www.econbiz.de/10012069636

Face gain and face loss in restaurant consumers' brand advocate behaviors

Huang, Yu-Shan Sandy; Wang, Yao-Chin; Kuo, Pei-Jou - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 3, pp. 395-415

Persistent link: https://www.econbiz.de/10011997338

Booth attractiveness : scale development and model testing from a mental budgeting perspective

Wang, Jingya; Wang, Yao-Chin; Zhang, Lu; Fu, Rachel J. C. - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 7, pp. 1136-1160

Persistent link: https://www.econbiz.de/10014366186