Kimms, Alf; Muller-Bungart, Michael - In: International Journal of Revenue Management 1 (2007) 1, pp. 28-44
We describe a planning problem at a broadcasting company (e.g. a TV or radio channel). Advertisers place orders for commercials. Typically, each order consists of multiple spots, and the airdates of the spots are not fixed by the advertiser. Therefore, the channel has to decide simultaneously...
