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It's all about catching the reader's attention
Smit, Edith; Neijens, Peter; Stuurman, Marijntje - In: International advertising and communication : current …, (pp. 43-68). 2006
Persistent link: https://www.econbiz.de/10003378100
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A comparative test of the effect of communication strategy, media presence, and previous purchase behaviour in the field of fast moving consumer goods
Putte, Bas van den - In: International advertising and communication : current …, (pp. 89-105). 2006
Persistent link: https://www.econbiz.de/10003378106
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Processing outdoor posters : products- and brand recognition in a split of a second
Klerkx, Mandy; Meurs, Lex van - In: International advertising and communication : current …, (pp. 124-139). 2006
Persistent link: https://www.econbiz.de/10003378112
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Rhetoric in advertising : attitudes towards schemes and tropes in text and image
Enschot, Renske van; Hoeken, Hans; Mulken, Margot van - In: International advertising and communication : current …, (pp. 142-162). 2006
Persistent link: https://www.econbiz.de/10003378115
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How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim; Pelsmacker, Patrick de - In: International advertising and communication : current …, (pp. 257-278). 2006
Persistent link: https://www.econbiz.de/10003378131