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Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah; Pelsmacker, Patrick de; Dens, Nathalie - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
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Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie; Pelsmacker, Patrick de; Wouters, Marijke; … - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
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Investigating the impact of consumers' patriotism and ethnocentrism on purchase intention : moderating role of consumer guilt and animosity
Mishra, Sita; Shukla, Yupal; Malhotra, Gunjan; Arora, Vibha - In: International business review : the official journal of … 32 (2023) 4, pp. 1-12
Persistent link: https://www.econbiz.de/10014373664
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Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla; Buzeta, Cristian; Pelsmacker, … - In: International business review : the official journal of … 31 (2022) 5, pp. 1-18
Persistent link: https://www.econbiz.de/10013399558