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~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"The journal of brand management : an international journal"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Sung, Yongjun"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Consumer behaviour
12
Brand management
5
Markenführung
5
Brand
3
Markenartikel
3
Beziehungsmarketing
2
Factor analysis
2
Faktorenanalyse
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Sung, Yongjun
Vitell, Scott J.
8
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Grappi, Silvia
5
Grohmann, Bianca
5
Johnson, Lester W.
5
Phau, Ian
5
Schlegelmilch, Bodo B.
5
Singh, Jatinder Jit
5
Baxter, Stacey M.
4
Iglesias, Oriol
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Romani, Simona
4
Román, Sergio
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Antonetti, Paolo
3
Arli, Denni
3
Barbarossa, Camilla
3
Bodur, H. Onur
3
De Bock, Tine
3
Dens, Nathalie
3
Doran, Caroline Josephine
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gentina, Élodie
3
Gil Saura, Irene
3
Gruber, Verena
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Lu, Long-Chuan
3
Markovic, Stefan
3
Mirzaei, Abas
3
Nepomuceno, Marcelo Vinhal
3
Peloza, John
3
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International business review : the official journal of the European International Business Academy
Journal of business ethics : JOBE
The journal of brand management : an international journal
Journal of business research : JBR
34
Journal of retailing and consumer services
12
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
International journal of advertising : the review of marketing communications
5
Journal of promotion management : JPM
5
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Marketing and multicultural diversity
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Corporate reputation review : an international journal
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
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ECONIS (ZBW)
12
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1
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
2
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and
brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
3
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
4
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
Saved in:
5
When materialists intend to resist consumption : the moderating role of self-control and long-term orientation
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
- In:
Journal of business ethics : JOBE
143
(
2017
)
3
,
pp. 467-483
Persistent link: https://www.econbiz.de/10011755187
Saved in:
6
How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? : when the going gets tough, the audience gets going
Charry, Karine
;
Pelsmacker, Patrick de
;
Pecheux, Claude L.
- In:
Journal of business ethics : JOBE
124
(
2014
)
2
,
pp. 243-257
Persistent link: https://www.econbiz.de/10010431490
Saved in:
7
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
8
A two-dimensional approach to between-partner fit in co-branding evaluations
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 414-424
Persistent link: https://www.econbiz.de/10009511232
Saved in:
9
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
Saved in:
10
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
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