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A behavioural long-term based measure to monitor the health of a brand

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Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments

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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses

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The impact of relational drivers on customer brand engagement and brand outcomes

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The impact of age on consumer attachment to celebrities and endorsed brand attachment

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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing

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Brand associations in the higher education sector : the difference between shared and owned associations

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The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation

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