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Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant; Shukla, Paurav; Schlegelmilch, Bodo B. - In: International business review : the official journal of … 31 (2022) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
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Investigating the impact of consumers' patriotism and ethnocentrism on purchase intention : moderating role of consumer guilt and animosity
Mishra, Sita; Shukla, Yupal; Malhotra, Gunjan; Arora, Vibha - In: International business review : the official journal of … 32 (2023) 4, pp. 1-12
Persistent link: https://www.econbiz.de/10014373664
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Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets
Shukla, Paurav; Rosendo-Rios, Veronica - In: International business review : the official journal of … 30 (2021) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10012484850
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Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla; Buzeta, Cristian; Pelsmacker, … - In: International business review : the official journal of … 31 (2022) 5, pp. 1-18
Persistent link: https://www.econbiz.de/10013399558