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~isPartOf:"International business review : the official journal of the European International Business Academy"
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International business review : the official journal of the European International Business Academy
International Marketing Review
241
International marketing review
140
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
104
European Journal of Marketing
89
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
43
Europäische Hochschulschriften / 5
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Marketing Intelligence & Planning
39
Advances in international marketing
38
Journal of international consumer marketing
34
Journal of Consumer Marketing
31
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of Business & Industrial Marketing
18
Journal of Services Marketing
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Springer eBook Collection
16
Strategic Direction
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
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1
International advertising campaigns in fast-moving consumer goods companies originating from a SMOPEC country
Gabrielsson, Peter
;
Gabrielsson, Mika
;
Gabrielsson, Hannele
- In:
International business review : the official journal of …
17
(
2008
)
6
,
pp. 714-728
Persistent link: https://www.econbiz.de/10003796357
Saved in:
2
The impact of national culture and communication on exporter-distributor relations and on export performance
Nes, Erik B.
;
Solberg, Carl Arthur
;
Silkoset, Ragnhild
- In:
International business review : the official journal of …
16
(
2007
)
4
,
pp. 405-424
Persistent link: https://www.econbiz.de/10003512617
Saved in:
3
Fostering international brand loyalty through committed and attached relationships
Tsai, Shu-pei
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 521-534
Persistent link: https://www.econbiz.de/10009380911
Saved in:
4
50 years of research on international standardization and adaptation - from a systematic literature analysis to a theoretical framework
Schmid, Stefan
;
Kotulla, Thomas
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 491-507
Persistent link: https://www.econbiz.de/10009380917
Saved in:
5
Enhancing export performance : betting on customer orientation, behavioral commitment, and communication
Alteren, Gro
;
Tudoran, Ana Alina
- In:
International business review : the official journal of …
25
(
2016
)
1
,
pp. 370-381
Persistent link: https://www.econbiz.de/10011429219
Saved in:
6
Impact of culture on marketing of health services : elekta in Brazil
Fregidou-Malama, Maria
;
Hyder, Akmal S.
- In:
International business review : the official journal of …
24
(
2015
)
3
,
pp. 530-540
Persistent link: https://www.econbiz.de/10011279679
Saved in:
7
The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers : the moderating role of country development status
Jin, Zhongqi
;
Lynch, Richard L.
;
Attia, Samaa
; …
- In:
International business review : the official journal of …
24
(
2015
)
3
,
pp. 380-393
Persistent link: https://www.econbiz.de/10011279699
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8
Doing business in Libya : assessing the nature and effectiveness of international marketing programs in an evolving economy
Bzusnaina, Izzudin
;
Woodall, Tony
- In:
International business review : the official journal of …
24
(
2015
)
5
,
pp. 781-797
Persistent link: https://www.econbiz.de/10011372712
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9
Effect of export experience and market scope strategy on export performance : evidence from Poland
Cieślik, Jerzy
;
Kaciak, Eugene
;
Thongpapanl, Narongsak
- In:
International business review : the official journal of …
24
(
2015
)
5
,
pp. 772-780
Persistent link: https://www.econbiz.de/10011372714
Saved in:
10
Drivers and performance implications of international key account management capability
Jean, Ruey-Jer Bryan
;
Sinkovics, Rudolf R.
;
Kim, Daekwan
; …
- In:
International business review : the official journal of …
24
(
2015
)
4
,
pp. 543-555
Persistent link: https://www.econbiz.de/10011316457
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