//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International business review : the official journal of the European International Business Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Celebrity endorsement, brand c...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Australia
1
Australien
1
Brand image
1
Consumer behaviour
1
Designation of origin
1
Fernsehgerät
1
Herkunftsbezeichnung
1
Konsumentenverhalten
1
Kraftfahrzeug
1
Markenimage
1
Measurement
1
Messung
1
Motor vehicle
1
Television set
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Pappu, Ravi
2
Quester, Pascale
2
Published in...
All
International business review : the official journal of the European International Business Academy
Journal of business research : JBR
13
Journal of sport management : the official journal of the North American Society of Sport Management
7
Journal of Product & Brand Management
6
Psychology & marketing
6
International Journal of Sports Marketing and Sponsorship
5
European Journal of Marketing
4
European journal of marketing : EJM
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of Business Research
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of Consumer Marketing
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of public policy & marketing
2
Journal of the Academy of Marketing Science
2
The journal of business & industrial marketing
2
The journal of product & brand management
2
2012 AAEA/EAAE Food Environment Symposium, May 30-31, Boston, MA
1
Elgar concise introductions
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Integrated marketing communication
1
International Business Review
1
International Marketing Review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sports marketing & sponsorship
1
Journal of Advertising Research
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Research
1
Journal of International Business Studies
1
Journal of accounting & management information systems : JAMIS
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of destination marketing & management
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of macromarketing
1
Journal of marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Country equity : conceptualization and empirical evidence
Pappu, Ravi
;
Quester, Pascale
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10003978782
Saved in:
2
Country equity: Conceptualization and empirical evidence
Pappu, Ravi
;
Quester, Pascale
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 276-292
Persistent link: https://www.econbiz.de/10008409542
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->