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Launching reverse-innovated product from emerging markets to MNC's home market : a theoretical framework for MNC's decisions
Zhu, Fengxia; Zou, Shaoming; Xu, Hui - In: International business review : the official journal of … 26 (2017) 1, pp. 156-163
Persistent link: https://www.econbiz.de/10011628870
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Build-operate-transfer projects as a hybrid mode of market entry : the case of Yavuz Sultan Selim Bridge in Istanbul
Uner, M. Mithat; Cavusgil, Erin; Cavusgil, S. Tamer - In: International business review : the official journal of … 27 (2018) 4, pp. 797-802
Persistent link: https://www.econbiz.de/10011906735
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Speed of internationalization of new ventures and survival in export markets
Gripsrud, Geir; Hunneman, Auke; Solberg, Carl Arthur - In: International business review : the official journal of … 32 (2023) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10014373652
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Market entry into new export markets : when are firms more likely to imitate their competitors' market presence?
Boehe, Dirk Michael; Becerra, Manuel - In: International business review : the official journal of … 31 (2022) 5, pp. 1-13
Persistent link: https://www.econbiz.de/10013399552
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The mediating role of alliances in the international market orientation-performance relationship of SMEs
Nakos, George; Dimitratos, Pavlos; Elbanna, Said - In: International business review : the official journal of … 28 (2019) 3, pp. 603-612
Persistent link: https://www.econbiz.de/10012017625
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Cheers in China! : international marketing strategies of Spanish wine exporters
Jiménez-Asenjo, Noelia; Filipescu, Diana A. - In: International business review : the official journal of … 28 (2019) 4, pp. 647-659
Persistent link: https://www.econbiz.de/10012101890
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International entrepreneurial marketing strategies of MNCs : bricolage as practiced by marketing managers
Yang, Man - In: International business review : the official journal of … 27 (2018) 5, pp. 1045-1056
Persistent link: https://www.econbiz.de/10011931205
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Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna; Gabrielsson, Peter - In: International business review : the official journal of … 22 (2013) 6, pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940
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Development of firm export market oriented behavior : evidence from an emerging economy
Chi, Ting; Sun, Yao - In: International business review : the official journal of … 22 (2013) 1, pp. 339-350
Persistent link: https://www.econbiz.de/10009722402
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The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda; Khan, Zaheer - In: International business review : the official journal of … 30 (2021) 6, pp. 1-10
Persistent link: https://www.econbiz.de/10012820100