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~isPartOf:"International business strategy : theory and practice"
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International business strategy : theory and practice
International business review : the official journal of the European International Business Academy
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Post-Print / HAL
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Revue française de gestion : hommes et techniques
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... rapporto sull'innovazione sociale
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International Business Review
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Global Phenomena and Social Sciences: An Interdisciplinary and Comparative Approach, (Eds.) Berge, J.S., Harnay, S., Mayrhofer, U., Obadia, L., ISBN 978-3-319-60179-3, Springer International Publishing, Forthcoming
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Case study III: Renault - Nissan - Daimlar [Daimler] : a global strategic alliance
Barmeyer, Christoph I.
;
Mayrhofer, Ulrike
- In:
International business strategy : theory and practice
,
(pp. 348-352)
.
2015
Persistent link: https://www.econbiz.de/10010493540
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Case study II: a French multinational expanding into the global market
Hertrich, Sylvie
;
Kalika, Michel
;
Mayrhofer, Ulrike
- In:
International business strategy : theory and practice
,
(pp. 252-255)
.
2015
Persistent link: https://www.econbiz.de/10010493548
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