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Brand equity measurement in India : how to be more realistic?
Srivastava, R. K. - In: International journal of Indian culture and business … 2 (2009) 3, pp. 295-306
Persistent link: https://www.econbiz.de/10003837704
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Brand extensions and cross-cultural effect on their acceptance
Srivastava, R. K. - In: International journal of Indian culture and business … 2 (2009) 4, pp. 408-422
Persistent link: https://www.econbiz.de/10003869900
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Effect of cross culture on ethical behaviour of Y generation : is it changing?
Srivastava, R. K. - In: International journal of Indian culture and business … 3 (2010) 3, pp. 333-348
Persistent link: https://www.econbiz.de/10003982925
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Brand equity measurement in India : how to be more realistic?
Srivastava, R. K. - In: International journal of Indian culture and business … 2 (2009) 3, pp. 295-306
Persistent link: https://www.econbiz.de/10009885489
Cover Image
Brand extensions and cross-cultural effect on their acceptance
Srivastava, R. K. - In: International journal of Indian culture and business … 2 (2009) 4, pp. 408-422
Persistent link: https://www.econbiz.de/10009885496
Cover Image
Effect of cross culture on ethical behaviour of Y generation : is it changing?
Srivastava, R. K. - In: International journal of Indian culture and business … 3 (2010) 3, pp. 333-348
Persistent link: https://www.econbiz.de/10009885526
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Musical environment and its effect on restaurant patrons' behaviour in emerging market
Srivastava, R. K. - In: International journal of Indian culture and business … 11 (2015) 4, pp. 517-537
Persistent link: https://www.econbiz.de/10011588645
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Impact of musical fits and image of different mails on consumer purchase behaviour
Srivastava, R. K. - In: International journal of Indian culture and business … 12 (2016) 3, pp. 318-341
Persistent link: https://www.econbiz.de/10011664461