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Prioritisation of factors influencing brand love of Indian young consumers using analytic hierarchy process
Pande, Smriti; Gupta, Kriti Priya - In: International journal of Indian culture and business … 21 (2020) 3, pp. 279-302
Persistent link: https://www.econbiz.de/10012510992
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Identification and ranking the significant factors influencing customer experience for shopping malls in the Indian context
Kharat, Mukesh Govind; Chikhalkar, Rekha D.; Jha, Manoj … - In: International journal of Indian culture and business … 21 (2020) 3, pp. 340-368
Persistent link: https://www.econbiz.de/10012511021
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Materialistic consumption amongst young Indians : an ethnographic approach
Sondhi, Neena; Chawla, Deepak - In: International journal of Indian culture and business … 21 (2020) 4, pp. 507-532
Persistent link: https://www.econbiz.de/10012511040
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Sachet marketing : buying behaviour and consumer attitudes
Chittora, Abhinav; Awasthi, Ashwini K. - In: International journal of Indian culture and business … 21 (2020) 4, pp. 533-543
Persistent link: https://www.econbiz.de/10012511047
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Determinants of luxury purchase behaviour : a study of young Indian consumers
Jain, Sheetal - In: International journal of Indian culture and business … 22 (2021) 1, pp. 66-88
Persistent link: https://www.econbiz.de/10012511069
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Consumer understanding of corporate social responsibility dimensions : an application of CSR pyramid model in Indian context
Gupta, Sudipta Sen; Wadera, Deepti - In: International journal of Indian culture and business … 22 (2021) 1, pp. 110-136
Persistent link: https://www.econbiz.de/10012511176
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Impact of brand selection on brand loyalty with special reference to personal care products : a rural urban comparison
Sharma, Sakshi; Maninder Singh - In: International journal of Indian culture and business … 22 (2021) 2, pp. 287-308
Persistent link: https://www.econbiz.de/10012511216
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Who am I? : determinants of young consumer need for uniqueness in India
Gupta, Vineet; Gupta, Gaurav - In: International journal of Indian culture and business … 24 (2021) 3, pp. 368-385
Persistent link: https://www.econbiz.de/10012799053
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Cultural appeals in Indian TV commercials
Dash, Amarendra Kumar - In: International journal of Indian culture and business … 24 (2021) 3, pp. 386-403
Persistent link: https://www.econbiz.de/10012799056
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An assessment of video viewership preference of Indian viewers
Jain, Rashmi - In: International journal of Indian culture and business … 24 (2021) 4, pp. 465-480
Persistent link: https://www.econbiz.de/10012799073