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Determinants of consumer preference towards private label and manufacturer brands in organised packaged food retailing : a factor analysis approach
Tandon, Nidhi; Verma, Jayender - In: International journal of Indian culture and business … 29 (2023) 4, pp. 508-523
Persistent link: https://www.econbiz.de/10014331608
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Use of mobile apps in online shopping : scale development and validation
Khare, Arpita; Sarkar, Subhro - In: International journal of Indian culture and business … 20 (2020) 1, pp. 74-92
Persistent link: https://www.econbiz.de/10012205822
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Examining the satisfaction level of insurance policy holders at subsistence marketplaces : the bottom-up approach
Devi, Preeti; Sharma, Tejinder - In: International journal of Indian culture and business … 30 (2023) 3, pp. 347-359
Persistent link: https://www.econbiz.de/10014443670
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Country of origin of manufacture : perceived image and its competitive advantage with a focus on the Indian apparel sector
Garg, Aastha; Mathew, Sibichan K. - In: International journal of Indian culture and business … 30 (2023) 3, pp. 385-397
Persistent link: https://www.econbiz.de/10014443682
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Is it cost saving or environmental benefits? : factors influencing energy saving behaviour amongst consumers in India
Handa, Meenakshi; Jain, Swati; Ahuja, Parul - In: International journal of Indian culture and business … 23 (2021) 4, pp. 431-450
Persistent link: https://www.econbiz.de/10012695761
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Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak; Gupta, Shruti - In: International journal of Indian culture and business … 24 (2021) 1, pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
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Impact of factors affecting customer satisfaction in e-commerce among Indian consumers : an empirical study
Francis, Princy; Sudeep, S.; Kumar, Alok - In: International journal of Indian culture and business … 24 (2021) 1, pp. 81-102
Persistent link: https://www.econbiz.de/10012695828
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Who am I? : determinants of young consumer need for uniqueness in India
Gupta, Vineet; Gupta, Gaurav - In: International journal of Indian culture and business … 24 (2021) 3, pp. 368-385
Persistent link: https://www.econbiz.de/10012799053
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Cultural appeals in Indian TV commercials
Dash, Amarendra Kumar - In: International journal of Indian culture and business … 24 (2021) 3, pp. 386-403
Persistent link: https://www.econbiz.de/10012799056
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An assessment of video viewership preference of Indian viewers
Jain, Rashmi - In: International journal of Indian culture and business … 24 (2021) 4, pp. 465-480
Persistent link: https://www.econbiz.de/10012799073