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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Bernritter, Stefan F."
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Song, Peijian"
~subject:"Inconsistent content"
~subject:"Konsumentenverhalten"
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Inconsistent content
Konsumentenverhalten
Consumer behaviour
15
Advertising effects
9
Werbewirkung
9
Brand image
7
Markenimage
7
Brand management
6
Markenführung
6
Advertising
5
Werbung
5
Brand
4
Internet marketing
4
Markenartikel
4
Online-Marketing
4
Product Placement
4
Product placement
4
Online retailing
3
Online-Handel
3
Social Web
3
Social web
3
Viral marketing
3
Virales Marketing
3
brand attitude
3
Brand placement
2
Cognition
2
Kognition
2
Online reviews
2
brand placement
2
need for cognition
2
Attitude to in-game advertising
1
Behavioral intentions
1
Bewertung
1
Brand extension
1
Brand loyalty
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
China
1
Computerspiel
1
Congruity effects
1
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4
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4
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15
Author
All
Bernritter, Stefan F.
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Song, Peijian
Dens, Nathalie
10
Smit, Edith G.
5
Chang, Chun-Tuan
4
Kwak, Hyokjin
4
Luo, Xin
4
Matthes, Jörg
4
Baek, Tae Hyun
3
Diehl, Sandra
3
Eisend, Martin
3
Hudders, Liselot
3
Ko, Eunju
3
Mueller, Barbara
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Sung, Yongjun
3
Ye, Qiang
3
Yoo, Chan Yun
3
Andras, Trina Larsen
2
Avramova, Yana R.
2
Balasubramanian, Siva Kumar
2
Boerman, Sophie C.
2
Bui, M̃y
2
Buijzen, Moniek
2
Cauberghe, Verolien
2
Chang, Chingching
2
Chang, Hua
2
Chen, Charlie C.
2
Chen, Ming-Yi
2
Choi, Yung Kyun
2
Dahlén, Micael
2
Fang, Bin
2
Forsythe, Sandra
2
Fransen, Marieke L.
2
Gentry, James W.
2
Guo, Xitong
2
Ham, Chang-Dae
2
Herrmann, Jean-Luc
2
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International journal of advertising : the quarterly review of marketing communications
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
9
Journal of business research : JBR
7
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Psychology & marketing
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Decision support systems : DSS ; the international journal
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
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Source
All
ECONIS (ZBW)
15
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1
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15
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
"We" are more likely to endorse than "I" : the effects of self-construal and
brand
symbolism on consumers' online
brand
endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
4
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and
brand
choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
5
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
6
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
7
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
8
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
9
Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
Saved in:
10
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
1
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