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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global information management : an official publication of the Information Resources Management Association"
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Comparison
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Advertising
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International journal of advertising : the quarterly review of marketing communications
Journal of global information management : an official publication of the Information Resources Management Association
Working paper / National Bureau of Economic Research, Inc.
305
NBER working paper series
135
Discussion paper series / IZA
97
Discussion paper / Centre for Economic Policy Research
91
NBER Working Paper
68
Journal of business ethics : JOBE
38
The American economic review
33
Working paper
32
IZA Discussion Paper
29
CESifo working papers
27
LIS working paper series
26
Journal of international consumer marketing
24
SpringerLink / Bücher
22
Discussion paper
21
Trade between the United States and China, the successor states to the former Soviet Union, ant other title IV countries : quarterly report to the Congress and the Trade Policy Committee
19
USITC publication / US International Trade Commission
19
Wirtschaftsrecht und Wirtschaftspolitik
19
International productivity monitor
17
Ifo-Schnelldienst
16
Vierteljahrshefte zur Wirtschaftsforschung
16
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
15
Canadian public policy : a journal for the discussion of social and economic policy in Canada
15
Journal of labor economics
15
Discussion papers / Deutsches Institut für Wirtschaftsforschung
13
International business and economics research journal
13
Journal of accounting and public policy
13
ZEW discussion papers
13
Applied economics
12
Faculty & research / Insead : working paper series
12
Monthly labor review : MLR
12
The journal of economic perspectives : EP ; a journal of the American Economic Association
12
Working paper / Centre for Business Research, University of Cambridge
12
Economic policy : a European forum
11
Health affairs : at the intersection of health, health care, and policy
11
RIETI discussion paper series
11
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
11
CESifo Forum
10
Discussion paper series / Forschungsinstitut zur Zukunft der Arbeit
10
Europäische Hochschulschriften / 5
10
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ECONIS (ZBW)
24
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1
A cross-cultural comparison of US and Chinese computer security awareness
Schmidt, Mark B.
;
Johnston, Allen C.
;
Arnett, Kirk P.
; …
- In:
Journal of global information management : an official …
16
(
2008
)
2
,
pp. 91-103
Persistent link: https://www.econbiz.de/10003713013
Saved in:
2
Determinants of visual forms used in print advertising : a cross-cultural comparison
Bu, Kyunghee
;
Kim, Donghoon
;
Lee, Seung-yon
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 13-47
Persistent link: https://www.econbiz.de/10003819148
Saved in:
3
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
4
A cross-national study of mobile internet services : a comparison of US and Korean mobile internet users
Shin, Dong-Hee
- In:
Journal of global information management : an official …
17
(
2009
)
4
,
pp. 29-54
Persistent link: https://www.econbiz.de/10003898456
Saved in:
5
Social structures and personal values that predict e-mail use : an international comparative study
Peterson, Mark F.
;
Thomason, Stephanie J.
;
Althouse, Norm
; …
- In:
Journal of global information management : an official …
18
(
2010
)
2
,
pp. 57-84
Persistent link: https://www.econbiz.de/10003974313
Saved in:
6
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Saved in:
7
Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching
;
Li, Hairong
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
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8
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
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9
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
10
The impact of the lost decade on advertising in Japan : a grounded theory approach
Okazaki, Shintaro
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10009154747
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