Narrow search
Showing 1 - 10 of 24
Cover Image
A cross-cultural comparison of US and Chinese computer security awareness
Schmidt, Mark B.; Johnston, Allen C.; Arnett, Kirk P.; … - In: Journal of global information management : an official … 16 (2008) 2, pp. 91-103
Persistent link: https://www.econbiz.de/10003713013
Cover Image
Determinants of visual forms used in print advertising : a cross-cultural comparison
Bu, Kyunghee; Kim, Donghoon; Lee, Seung-yon - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 13-47
Persistent link: https://www.econbiz.de/10003819148
Cover Image
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin; Andras, Trina Larsen; Zinkhan, George M. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Cover Image
A cross-national study of mobile internet services : a comparison of US and Korean mobile internet users
Shin, Dong-Hee - In: Journal of global information management : an official … 17 (2009) 4, pp. 29-54
Persistent link: https://www.econbiz.de/10003898456
Cover Image
Social structures and personal values that predict e-mail use : an international comparative study
Peterson, Mark F.; Thomason, Stephanie J.; Althouse, Norm; … - In: Journal of global information management : an official … 18 (2010) 2, pp. 57-84
Persistent link: https://www.econbiz.de/10003974313
Cover Image
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott; Costley, Carolyn - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Cover Image
Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching; Li, Hairong - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
Cover Image
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David; Sung, Yongjun; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Cover Image
Product placements in movies and on Broadway : a field study
Wilson, Rick T.; Till, Brian - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Cover Image
The impact of the lost decade on advertising in Japan : a grounded theory approach
Okazaki, Shintaro; Mueller, Barbara - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 205-232
Persistent link: https://www.econbiz.de/10009154747