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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Chen, Charlie C."
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
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Customer satisfaction
Markenartikel
Mode
Online retailing
Werbung
brand personality
Consumer behaviour
8
Konsumentenverhalten
8
Advertising effects
5
Brand management
5
Markenführung
5
Werbewirkung
5
Brand image
4
Markenimage
4
Advertising
3
Brand
3
Product Placement
3
Product placement
3
brand attitude
3
Cognition
2
Einzelhandel
2
Emotion
2
Kognition
2
Retail trade
2
brand placement
2
emotions
2
involvement
2
need for cognition
2
shopping intention
2
Apple Computer Inc.
1
Atmospherics
1
Brand extension
1
Brand placement
1
Female and male gender role stereotyping
1
Fernsehwerbung
1
Gender
1
Gender studies
1
Geschlecht
1
Geschlechterforschung
1
Harley-Davidson, Inc.
1
International market entry
1
International marketing
1
Internationaler Markteintritt
1
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6
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6
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
Language
All
English
6
Author
All
Chen, Charlie C.
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
11
Kim, Kyung Hoon
5
Dens, Nathalie
4
Smit, Edith G.
4
Aiello, Gaetano
3
Bernritter, Stefan F.
3
Chun, Eunha
3
Diehl, Sandra
3
Eisend, Martin
3
Ghaffar, Abdul
3
Islam, Tahir
3
Mueller, Barbara
3
Vescovi, Tiziano
3
Bui, M̃y
2
Buijzen, Moniek
2
Chae, Heeju
2
Chang, Chun-Tuan
2
Chang, Hua
2
Checchinato, Francesca
2
Das, Enny
2
Disegna, Marta
2
Fransen, Marieke L.
2
Gentry, James W.
2
Hudders, Liselot
2
Jun, Sunkyu
2
Kim, Sang Jin
2
Kincl, Tomas
2
Koinig, Isabell
2
Kwak, Hyokjin
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Mattila, Pekka
2
Puzakova, Marina
2
Reijmersdal, Eva A. van
2
Riet, Jonathan van 't
2
Rozendaal, Esther
2
Russell, Cristel Antonia
2
Sheikh, Altaf Ahmed
2
Song, Sangah
2
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International journal of advertising : the quarterly review of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
11
Cogent business & management
6
Journal of promotion management : innovations in planning and applied research
6
Journal of business research : JBR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of retail & distribution management
3
Journal of electronic commerce research : JECR
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of retailing
3
ERIM report series research in management
2
International journal of hospitality management
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The journal of brand management : an international journal
2
The service industries journal
2
Baltic journal of management
1
Cutting edge international research
1
Die Betriebswirtschaft, DBW-Depot
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
European journal of marketing : EJM
1
Handbook of strategic e-business management
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
6
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6
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
4
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
5
Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Loureiro, Sandra Maria Correia
;
Koo, Dong-mo
;
Ribeiro, Lara
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
Saved in:
6
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
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